HOME View All Genre

Book

Audiobook

GENRES 🌙 Dark

Note on the Implementation of Marketing Plans - Michael R. Pearce

By Michael R. Pearce

Release Date: 2003-09-25

Genre: Business & Personal Finance

(0 ratings)
Read Download
This note is a discussion of the major considerations for a marketer faced with implementing a marketing plan. A five-part framework is offered to integrate concepts ranging from capacity of the marketing team to managing commitment to change.

Note on the Implementation of Marketing Plans - Michael R. Pearce

By Michael R. Pearce

Release Date: 2003-09-25

Genre: Business & Personal Finance

(0 ratings)
Read Download
This note is a discussion of the major considerations for a marketer faced with implementing a marketing plan. A five-part framework is offered to integrate concepts ranging from capacity of the marketing team to managing commitment to change.

More by Michael R. Pearce

Note on Retail Performance Assessment

Note on Retail Assortment

Note on Retail Location

Note on Retail Customer Analysis

Note on Retail Marketing Research

Note on Retail Value Proposition

Introductory Note on Marketing Management

Note on Retail Value and Price

Note on Communicating Incentives to Buy at Retail

Note on Retail Shopping Experience

Note on Retail Convenience

Marketing Numbers: Short Problems

Note on Retail Formats

Gamesedge.com (B)

Note on Multi-channel Retailing

Introduction to Shelf Space Management

Note on Database Marketing

Cherries With Charm: Turkey's Alara Agri

Customer Relationship Management: Five Lessons For a Better ROI

Stewart Shoes

Liquor Control Board of Ontario (B): Market Segmentation

Gamesedge.com (A)

Rubenesque

Place Your "Bet" on Internet Gaming

Canadian Tire Corporation, Bicycle Category: The Schwinn Assortment Decision

Microsoft Canada: Marketing Xbox

Note on Marketing Performance Assessment

Product Portfolio Planning at Estonia's Saku Brewery

Note on the State of Canadian Retailing

Maple Leaf Simply Fresh (D)

Living Arts Centre of Mississauga: Condensed version

Pizza Public Company Limited, Thailand (A)

Liquor Control Board of Ontario (A): Market Segmentation

Springbank Park Pumphouse (B): Promoting Cultural Heritage Landscape Development

Pizza Public Company Limited, Thailand (B)

Levi Strauss Canada Holding an Ember: The GWG Brand

Blinds To Go: Evaluating the Blindstogo.com Retail e-Commerce Venture

Note on Test Marketing

Pizza Public Company Limited, Thailand (D)

Maple Leaf Simply Fresh (A)

Springbank Park Pumphouse (C): Compelling Municipal Investment

Pizza Public Company Limited, Thailand (C)

Pizza Public Company Limited, Thailand (E)

Maple Leaf Simply Fresh (B)

Note on Customer Relationship Management

Note on the Canadian Grocery Business: 1880-2003

Bank of Montreal: Investore

Note on Marketing Management

Marshalls International, Inc.

Note on the Implementation of Marketing Plans

Related Articles