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Note on Database Marketing - Michael R. Pearce

By Michael R. Pearce

Release Date: 2003-04-02

Genre: Business & Personal Finance

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Data-driven marketing is not an entirely new concept or practice. With advances in information technology, many aspects of marketing operations have become informationalized. This note provides technical information about database marketing. The intent is to familiarize readers with database technologies, including data mining from a marketing perspective, databases, data warehouses, and decision support systems.

Note on Database Marketing - Michael R. Pearce

By Michael R. Pearce

Release Date: 2003-04-02

Genre: Business & Personal Finance

(0 ratings)
Read Download
Data-driven marketing is not an entirely new concept or practice. With advances in information technology, many aspects of marketing operations have become informationalized. This note provides technical information about database marketing. The intent is to familiarize readers with database technologies, including data mining from a marketing perspective, databases, data warehouses, and decision support systems.

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