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Note on Test Marketing - Michael R. Pearce

By Michael R. Pearce

Release Date: 2009-12-11

Genre: Marketing & Sales

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Test marketing is an important aspect of market research. This technical note deals with why test marketing is undertaken and how to do it. Topics include test market design, selection of test markets, length of test and interpretation of results.

Note on Test Marketing - Michael R. Pearce

By Michael R. Pearce

Release Date: 2009-12-11

Genre: Marketing & Sales

(0 ratings)
Read Download
Test marketing is an important aspect of market research. This technical note deals with why test marketing is undertaken and how to do it. Topics include test market design, selection of test markets, length of test and interpretation of results.

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