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Imagining Marketing - Stephen Brown & Anthony Patterson

By Stephen Brown & Anthony Patterson

Release Date: 2001-02-01

Genre: Business & Personal Finance

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Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and

Imagining Marketing - Stephen Brown & Anthony Patterson

By Stephen Brown & Anthony Patterson

Release Date: 2001-02-01

Genre: Business & Personal Finance

(0 ratings)
Read Download
Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and

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