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Consumer Research - Stephen Brown & Darach Turley

By Stephen Brown & Darach Turley

Release Date: 2005-06-23

Genre: Business & Personal Finance

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Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research

Consumer Research - Stephen Brown & Darach Turley

By Stephen Brown & Darach Turley

Release Date: 2005-06-23

Genre: Business & Personal Finance

(0 ratings)
Read Download
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research

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