Simply the clearest and most comprehensive introduction to financial reporting available. No accounting background is required. âFinally, a handbook that takes the mystery out of accounting principles.â âMargi Gandolfi, VP Marketing/Strategic Planning of New York Blood Center
This edition replaces all previous editions of this bestselling title based on the revised and expanded edition corrected and back to the basics.
Financial Statements is a perfect introduction to financial accounting for non-financial managers, investors, business students, lawyers, lenders, entrepreneurs, and more. Financial Statements deftly shows that all this accounting and financial-reporting stuff is not rocket science and that anyone can understand it!
Ittelson empowers non-financial managers by clearly and simply demonstrating how the balance sheet, income statement, and cash flow statement work together to offer a snapshot of any companyâs financial health. Every term is defined in simple, understandable language. Every concept is explained with a basic, straightforward transaction example. And with the bookâs uniquely visual approach, youâll be able to see exactly how each transaction affects the three key financial statements of the enterprise. Each statement paints a different and essential pictureâthe âthree-legged stoolâ of company reporting: â ⢠The income statement shows the manufacturing (or service offerings) and selling actions of the company that result in profit or loss during a period. It gives a very important perspective on the companyâs performance, its profitability.
⢠The cash flow statement details cash into and out of the company for a period. You need money to make money. Running out of cash is bad. Duh.
⢠The balance sheet records at the end of a period, an instant in time, what the company owns and what it owes, including the ownersâ stake, called shareholdersâ equity.
âAfter reading Financial Statements, executives will no longer have to pretend that they understand what financial statements mean. A great introductory book.â âTimothy D. MacLellan, CPA, PFS, partner, Morgan & Morgan, PC
âFinally, a handbook that takes the mystery out of accounting principles. I recommend this book to any ânon-financialâ type who sits at the head of the table -- boardroom or kitchen.â âMargi Gandofi, vice president, strategic programs/clinical services, New York Blood Center
âI wish this book were around when I started my first company. The entrepreneur can learn in one eveningâs reading what it took me two years of learning-by-doing!â âGordon B. Baty, partner, Zero Stage Capital
About the Author: Thomas R. Ittelson is a scientist, businessman, author, and teacher with many years of hands-on experience in business development and marketing for technical companies. As a consultant to entrepreneurs, Ittelson has written business plans and prepared financial projections that have helped raise more than $500 million in start-up equity capital. Financial Statements was born from the author's efforts to teach client entrepreneurs how to design and use financial statements in their start-up businesses.
Simply the clearest and most comprehensive introduction to financial reporting available. No accounting background is required. âFinally, a handbook that takes the mystery out of accounting principles.â âMargi Gandolfi, VP Marketing/Strategic Planning of New York Blood Center
This edition replaces all previous editions of this bestselling title based on the revised and expanded edition corrected and back to the basics.
Financial Statements is a perfect introduction to financial accounting for non-financial managers, investors, business students, lawyers, lenders, entrepreneurs, and more. Financial Statements deftly shows that all this accounting and financial-reporting stuff is not rocket science and that anyone can understand it!
Ittelson empowers non-financial managers by clearly and simply demonstrating how the balance sheet, income statement, and cash flow statement work together to offer a snapshot of any companyâs financial health. Every term is defined in simple, understandable language. Every concept is explained with a basic, straightforward transaction example. And with the bookâs uniquely visual approach, youâll be able to see exactly how each transaction affects the three key financial statements of the enterprise. Each statement paints a different and essential pictureâthe âthree-legged stoolâ of company reporting: â ⢠The income statement shows the manufacturing (or service offerings) and selling actions of the company that result in profit or loss during a period. It gives a very important perspective on the companyâs performance, its profitability.
⢠The cash flow statement details cash into and out of the company for a period. You need money to make money. Running out of cash is bad. Duh.
⢠The balance sheet records at the end of a period, an instant in time, what the company owns and what it owes, including the ownersâ stake, called shareholdersâ equity.
âAfter reading Financial Statements, executives will no longer have to pretend that they understand what financial statements mean. A great introductory book.â âTimothy D. MacLellan, CPA, PFS, partner, Morgan & Morgan, PC
âFinally, a handbook that takes the mystery out of accounting principles. I recommend this book to any ânon-financialâ type who sits at the head of the table -- boardroom or kitchen.â âMargi Gandofi, vice president, strategic programs/clinical services, New York Blood Center
âI wish this book were around when I started my first company. The entrepreneur can learn in one eveningâs reading what it took me two years of learning-by-doing!â âGordon B. Baty, partner, Zero Stage Capital
About the Author: Thomas R. Ittelson is a scientist, businessman, author, and teacher with many years of hands-on experience in business development and marketing for technical companies. As a consultant to entrepreneurs, Ittelson has written business plans and prepared financial projections that have helped raise more than $500 million in start-up equity capital. Financial Statements was born from the author's efforts to teach client entrepreneurs how to design and use financial statements in their start-up businesses.