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Damn Heels (A) - Elizabeth M.A. Grasby & Nadine Ramrattan

By Elizabeth M.A. Grasby & Nadine Ramrattan

Release Date: 2012-05-22

Genre: Business & Personal Finance

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A young business student at a university in Ontario must decide whether to launch her entrepreneurial venture — selling women’s foldable flats — and how, in the Toronto market. Damn Heels (A) highlights the research done by the entrepreneur leading up to this decision, including the marketing (product, price, promotion, and placement) decisions she faces, consideration of the competitive retail shoe industry, and some of the first steps for a new business evaluation — unit contribution and financial profitability projections.

Damn Heels (A) - Elizabeth M.A. Grasby & Nadine Ramrattan

By Elizabeth M.A. Grasby & Nadine Ramrattan

Release Date: 2012-05-22

Genre: Business & Personal Finance

(0 ratings)
Read Download
A young business student at a university in Ontario must decide whether to launch her entrepreneurial venture — selling women’s foldable flats — and how, in the Toronto market. Damn Heels (A) highlights the research done by the entrepreneur leading up to this decision, including the marketing (product, price, promotion, and placement) decisions she faces, consideration of the competitive retail shoe industry, and some of the first steps for a new business evaluation — unit contribution and financial profitability projections.

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