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Runners' Choice - Elizabeth M.A. Grasby

By Elizabeth M.A. Grasby

Release Date: 2006-11-06

Genre: Marketing & Sales

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The owner of Runners' Choice, a running specialty store, must determine what changes to make to his marketing strategy in order to differentiate his business from that of his chief competitor, which has a similar name. Students perform a customer analysis, evaluate the existing promotional activities and product offerings of the two similar competing businesses to clearly position Runners' Choice relative to its competition.

Runners' Choice - Elizabeth M.A. Grasby

By Elizabeth M.A. Grasby

Release Date: 2006-11-06

Genre: Marketing & Sales

(0 ratings)
Read Download
The owner of Runners' Choice, a running specialty store, must determine what changes to make to his marketing strategy in order to differentiate his business from that of his chief competitor, which has a similar name. Students perform a customer analysis, evaluate the existing promotional activities and product offerings of the two similar competing businesses to clearly position Runners' Choice relative to its competition.

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