This Element is an excerpt from In the Line of Fire: How to Handle Tough Questions...When It Counts (9780131855175), by Jerry Weissman. Available in print and digital formats.
Two Line Description
Powerful lessons in answering tough questions from the legendary āStorminā Norman,ā Desert Storm commander Gen. Norman Schwarzkopf.
Text Excerpt
During the 43 days of the 1991 Gulf War, General Norman Schwarzkopf held only about half a dozen press conferences, and each was very, very brief. Despite such minimal exposure, āStorminā Normanā became an instant global celebrity. Why? In each session, he exhibited complete command and control in answering the journalistsā questions. He served as a role model for every proper Q&A techniqueā¦.
How to Handle Tough Questions...When It Counts - Jerry Weissman
This Element is an excerpt from In the Line of Fire: How to Handle Tough Questions...When It Counts (9780131855175), by Jerry Weissman. Available in print and digital formats.
Two Line Description
Powerful lessons in answering tough questions from the legendary āStorminā Norman,ā Desert Storm commander Gen. Norman Schwarzkopf.
Text Excerpt
During the 43 days of the 1991 Gulf War, General Norman Schwarzkopf held only about half a dozen press conferences, and each was very, very brief. Despite such minimal exposure, āStorminā Normanā became an instant global celebrity. Why? In each session, he exhibited complete command and control in answering the journalistsā questions. He served as a role model for every proper Q&A techniqueā¦.