A New York Times, USA Today, and Wall Street Journal bestseller
In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guiltâuntil they commit to beating the right Dip.
Every new project (or job, or hobby, or company) starts out funâŠthen gets really hard, and not much fun at all. You might be in a Dipâa temporary setback that will get better if you keep pushing. But maybe itâs really a Cul-de-Sacâa total dead end. What really sets superstars apart is the ability to tell the two apart.
Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, youâll earn profits, glory, and long-term security. Whether youâre an intern or a CEO, this fun little book will help you figure out if youâre in a Dip thatâs worthy of your time, effort, and talents. The old saying is wrongâwinners do quit, and quitters do win.
A New York Times, USA Today, and Wall Street Journal bestseller
In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guiltâuntil they commit to beating the right Dip.
Every new project (or job, or hobby, or company) starts out funâŠthen gets really hard, and not much fun at all. You might be in a Dipâa temporary setback that will get better if you keep pushing. But maybe itâs really a Cul-de-Sacâa total dead end. What really sets superstars apart is the ability to tell the two apart.
Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, youâll earn profits, glory, and long-term security. Whether youâre an intern or a CEO, this fun little book will help you figure out if youâre in a Dip thatâs worthy of your time, effort, and talents. The old saying is wrongâwinners do quit, and quitters do win.