From the pre-eminent scholar of foreign policy, the classic work that defined soft power
âAs brilliant as it is timely, Professor Nyeâs book is must reading for anyone who cares about the success of America and the world.â âMadeleine K. Albright
Joseph S. Nye, Jr., coined the term âsoft powerâ to describe a nationâs ability to attract and persuade. Whereas hard powerâthe ability to coerceâgrows out of a countryâs military or economic might, soft power arises from the attractiveness of its culture, political ideals, and policies.
Hard power remains crucial in a world of states trying to guard their independence. But Nye argues that soft powerâdiplomacy, economic assistance, trustworthy informationâis essential as well in securing Americaâs national interests. One of the most influential books on foreign policy ever written, Soft Power offers vital guidance in an age of geopolitical turmoil.
From the pre-eminent scholar of foreign policy, the classic work that defined soft power
âAs brilliant as it is timely, Professor Nyeâs book is must reading for anyone who cares about the success of America and the world.â âMadeleine K. Albright
Joseph S. Nye, Jr., coined the term âsoft powerâ to describe a nationâs ability to attract and persuade. Whereas hard powerâthe ability to coerceâgrows out of a countryâs military or economic might, soft power arises from the attractiveness of its culture, political ideals, and policies.
Hard power remains crucial in a world of states trying to guard their independence. But Nye argues that soft powerâdiplomacy, economic assistance, trustworthy informationâis essential as well in securing Americaâs national interests. One of the most influential books on foreign policy ever written, Soft Power offers vital guidance in an age of geopolitical turmoil.