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The Four - Scott Galloway

By Scott Galloway

Release Date: 2017-10-03

Genre: Small Business & Entrepreneurship

4.5 (176 ratings)
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NEW YORK TIMES BESTSELLER
USA TODAY BESTSELLER

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. 

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them?

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

The Four - Scott Galloway

By Scott Galloway

Release Date: 2017-10-03

Genre: Small Business & Entrepreneurship

4.5 (176 ratings)
Read Download
NEW YORK TIMES BESTSELLER
USA TODAY BESTSELLER

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. 

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them?

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

More by Scott Galloway

The Four

The Algebra of Happiness

The Algebra of Wealth

Notes on Being a Man

Post Corona

Adrift

Four

El ĂĄlgebra de la riqueza

Thinking With Machines

L’algebra della felicità

Reflexiones sobre ser hombre, Spanish-language edition of Notes on Being a Man

A ĂĄlgebra da riqueza

Die Algebra des Geldes

PĂłs-Corona

De vier

Post Corona

Post Corona: Von der Krise zur Chance

L'algebra della ricchezza

Bye-bye, USA?

VeÄžkĂĄ ĹĄtvorka

A Álgebra da Riqueza

The Four: i padroni

Algebra of Happiness

Wielka czwĂłrka. Ukryte DNA: Amazon, Apple, Facebook i Google

The Algebra of Wealth - Nederlandse editie

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