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Al frente del cambio - John P. Kotter

By John P. Kotter

Release Date: 2021-07-13

Genre: Business & Personal Finance

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Al frente del cambio John P. Kotter
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Las estrategias de cambio son un requisito indispensable para competir en el siglo XXI. Sin embargo, las fĂłrmulas no bastan por sĂ­ solas si descuidamos el papel determinante de un liderazgo eficaz para coordinarlas. La prueba estĂĄ en el elevado Ă­ndice de fracasos que se asocia a las transformaciones dentro del ĂĄmbito de la empresa. John P. Kotter, con su bagaje de veinticinco años de experiencia, nos muestra los errores bĂĄsicos que surgen en todo proceso de cambio y quĂ© podemos hacer para corregirlos. Al frente del cambio ofrece un modelo de ocho pasos que puede aplicarse en cualquier iniciativa comercial. Éste mĂ©todo, pormenorizado y con numerosos ejemplos prĂĄcticos, nos ayuda a evitar la inercia empresarial y a integrar de forma correcta las innovaciones en la estructura de nuestra compañía. Un libro que demuestra la importancia de no bajar jamĂĄs la guardia: la necesidad de una nueva reestructuraciĂłn es siempre impredecible. / Harvard professor Kotter breaks from the mold of M.B.A. jargon-filled texts to produce a truly accessible, clear and visionary guide to the business world's buzzword for the late '90s change. Kotter emphasizes a comprehensive eight-step framework that can be followed by executives at all levels. Kotter advises those who would implement change to foster a sense of urgency within the organization. ""A higher rate of urgency does not imply everpresent panic, anxiety, or fear. It means a state in which

The international bestseller—now with a new preface by author John Kotter.

Millions worldwide have read and embraced John Kotter’s ideas on change management and leadership.
From the ill-fated dot-com bubble to unprecedented M&A activity to scandal, greed, and ultimately, recession—we’ve learned that widespread and difficult change is no longer the exception. It’s the rule. Now with a new preface, this refreshed edition of the global bestseller Leading Change is more relevant than ever.

John Kotter’s now-legendary eight-step process for managing change with positive results has become the foundation for leaders and organizations across the globe. By outlining the process every organization must go through to achieve its goals, and by identifying where and how even top performers derail during the change process, Kotter provides a practical resource for leaders and managers charged with making change initiatives work. Leading Change is widely recognized as his seminal work and is an important precursor to his newer ideas on acceleration published in Harvard Business Review.

Needed more today than at any time in the past, this bestselling business book serves as both visionary guide and practical toolkit on how to approach the difficult yet crucial work of leading change in any type of organization. Reading this highly personal book is like spending a day with the world’s foremost expert on business leadership. You’re sure to walk away inspired—and armed with the tools you need to inspire others.

Al frente del cambio - John P. Kotter

By John P. Kotter

Release Date: 2021-07-13

Genre: Business & Personal Finance

(0 ratings)
Play Full Download
Las estrategias de cambio son un requisito indispensable para competir en el siglo XXI. Sin embargo, las fĂłrmulas no bastan por sĂ­ solas si descuidamos el papel determinante de un liderazgo eficaz para coordinarlas. La prueba estĂĄ en el elevado Ă­ndice de fracasos que se asocia a las transformaciones dentro del ĂĄmbito de la empresa. John P. Kotter, con su bagaje de veinticinco años de experiencia, nos muestra los errores bĂĄsicos que surgen en todo proceso de cambio y quĂ© podemos hacer para corregirlos. Al frente del cambio ofrece un modelo de ocho pasos que puede aplicarse en cualquier iniciativa comercial. Éste mĂ©todo, pormenorizado y con numerosos ejemplos prĂĄcticos, nos ayuda a evitar la inercia empresarial y a integrar de forma correcta las innovaciones en la estructura de nuestra compañía. Un libro que demuestra la importancia de no bajar jamĂĄs la guardia: la necesidad de una nueva reestructuraciĂłn es siempre impredecible. / Harvard professor Kotter breaks from the mold of M.B.A. jargon-filled texts to produce a truly accessible, clear and visionary guide to the business world's buzzword for the late '90s change. Kotter emphasizes a comprehensive eight-step framework that can be followed by executives at all levels. Kotter advises those who would implement change to foster a sense of urgency within the organization. ""A higher rate of urgency does not imply everpresent panic, anxiety, or fear. It means a state in which

The international bestseller—now with a new preface by author John Kotter.

Millions worldwide have read and embraced John Kotter’s ideas on change management and leadership.
From the ill-fated dot-com bubble to unprecedented M&A activity to scandal, greed, and ultimately, recession—we’ve learned that widespread and difficult change is no longer the exception. It’s the rule. Now with a new preface, this refreshed edition of the global bestseller Leading Change is more relevant than ever.

John Kotter’s now-legendary eight-step process for managing change with positive results has become the foundation for leaders and organizations across the globe. By outlining the process every organization must go through to achieve its goals, and by identifying where and how even top performers derail during the change process, Kotter provides a practical resource for leaders and managers charged with making change initiatives work. Leading Change is widely recognized as his seminal work and is an important precursor to his newer ideas on acceleration published in Harvard Business Review.

Needed more today than at any time in the past, this bestselling business book serves as both visionary guide and practical toolkit on how to approach the difficult yet crucial work of leading change in any type of organization. Reading this highly personal book is like spending a day with the world’s foremost expert on business leadership. You’re sure to walk away inspired—and armed with the tools you need to inspire others.

More by John P. Kotter

A Sense of Urgency (Unabridged)

Leading Change: Why Transformation Efforts Fail (Harvard Business Review) (Unabridged)

Buy-In: Saving Your Good Idea from Getting Shot Down (Unabridged)

Change : How Organizations Achieve Hard-to-Imagine Results in Uncertain and Volatile Times

HBR's 10 Must Reads on Change Management (including featured article "Leading Change," by John P. Kotter) (HBR's 10 Must Reads)

Accelerate : Building Stategic Agility for a Faster-Moving World

HBR's 10 Must Reads for CEOs (HBR's 10 Must Reads)

HBR's 10 Must Reads on Leadership for Healthcare : (with bonus article by Thomas H. Lee, MD, and Toby Cosgrove, MD) (HBR 10 Must Reads)

Il nostro iceberg si sta sciogliendo

HBR's 10 Must Reads on Change Management, Updated and Expanded (featuring "Leading Change" by John P. Kotter)

Liderando Personas : Must Reads on Leadership

Al frente del cambio

Leading Change: Wie Sie Ihr Unternehmen in acht Schritten erfolgreich verÀndern

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