An expert in trend forecasting shows how to anticipate whatâs next and prepare your business, your market, and your products for the future
âAmy Webb, with insight and a big dose of pragmatism, shows how to clearly see the next big disruption and then take action before it strikes.â âRam Charan, coauthor of the #1 New York Times bestseller Execution
A Fast Company Best Book of the Year
How do you tell a real trend from the merely trendy? How, for example, will a technologyâlike artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Thingsâaffect us, our businesses, and workplaces? How will it eventually change the way we live, work, play, and thinkâand how should we prepare for it now?
In The Signals Are Talking, noted futurist Amy Webb shows us how to analyze the âtrue signalsââthose patterns that will coalesce into a trend with the potential to change everythingâand land on the right side of disruption. The future, Webb shows, isnât something that happens to us passively. Using a proven, tested methodology, she enables us to see ahead and forecast whatâs to comeâchallenging us to create our own preferred futures.
An expert in trend forecasting shows how to anticipate whatâs next and prepare your business, your market, and your products for the future
âAmy Webb, with insight and a big dose of pragmatism, shows how to clearly see the next big disruption and then take action before it strikes.â âRam Charan, coauthor of the #1 New York Times bestseller Execution
A Fast Company Best Book of the Year
How do you tell a real trend from the merely trendy? How, for example, will a technologyâlike artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Thingsâaffect us, our businesses, and workplaces? How will it eventually change the way we live, work, play, and thinkâand how should we prepare for it now?
In The Signals Are Talking, noted futurist Amy Webb shows us how to analyze the âtrue signalsââthose patterns that will coalesce into a trend with the potential to change everythingâand land on the right side of disruption. The future, Webb shows, isnât something that happens to us passively. Using a proven, tested methodology, she enables us to see ahead and forecast whatâs to comeâchallenging us to create our own preferred futures.